relaybatons.com
Case study coming.
What we've built, and what it did for the business.
Every site below is live — open it on your phone. The case studies follow one format: the problem, what we did, what happened, and what it means for a business like yours. Numbers are given only where we have them.
Sites we built that are still running
Write-ups for these five are in progress. Until then, the best evidence is the site itself.
bottlesandbatons.com
Case study coming.
ontrackandfield.com
Case study coming.
yogavibela.com
Case study coming.
blackdogyoga.com
Case study coming.
What clients say
Written by the owners themselves, 2014–2020, for Roger's earlier studio. Reproduced word for word.
“I've worked with several web developers in the past but have never met someone with Roger's talent and vision. When I first met Roger, I gave him very rough ideas and hopes for my ecommerce websites. Roger presented me with 3 or 4 layouts, all looked great, but one caught my eye more than the others. I am not tech savvy but know what I like when I see it. Roger clearly understood what I was looking for and presented me with revisions that, each time, got us closer and closer to what we ended up going with. In addition, Roger has been very responsive and timely when I've needed updates or site changes and additions. I can't recommend Roger enough. If you're searching for a web developer, you can stop searching. You've found him. 5 out of 5 stars!”
“I highly recommend Roger Yau to anyone looking for help with website design, maintenance, and social media assistance. He is talented and creative and he has been a great help to me in bringing my website up to date and increasing my traffic flow. He responds quickly when I contact him and he gets the job done efficiently. I especially appreciate his patience with my lack of technical knowledge as he guides me and teaches me how to navigate the internet.”
“For over two years, I have worked with Roger Yau regarding our websites. He has done a very good job of developing, updating and maintaining two sites for us. Roger thinks, analyzes problems and shares his thoughts well. Also he continues to stay aware of the latest technologies and updates his skills. I highly recommend him.”
“On a weekly basis, I have been working with Mr. Yau over the year. The ideas that Mr. Yau have suggested have been some of the main contributions to my company's success. Working with Mr. Roger Yau (Justin) has proven to be the best idea I have made for my company.”
“Roger is a hardworking, efficient and well-rounded designer that can helped us from web design to styling and fashion needs. He has a pleasant personality and never says No to a job too small or complicated. We worked together on various projects over the year and I highly recommend Roger. Thank you.”
Two of these five owners also appear in the case studies below. Happy to put you in touch with a past client — ask on the call.
Three case studies
Older projects, told honestly — including the one that didn't work out.
Rebuild · legacy media brand
Nelson Davis Productions — “Making It!”
The problem
“Making It! Minority Success Stories” was a public-affairs TV series about small business that ran twenty-five years and won several Emmy Awards. Its website was static: nothing new to see, nothing to share, and no way for the production company to turn a loyal TV audience into online followers — or into clients for its business services.
What we did
Rebuilt the site on WordPress so the owner's team could update it themselves, refreshed the logo, and set a simple content rhythm: most episodes digitised and published, fresh small-business articles posted regularly, entrepreneur interviews hosted live, and a short podcast trial to test the audience. We met the company president regularly; he stayed focused on his B2B work while the site did the outreach.
What happened
Viewership and followers rose sharply in the analytics, and the company's online presence grew with it. As audiences shifted to social media, the site's next version moved to a personal brand: Nelson Davis as the small-business expert, offering consultation and corporate video.
What it means for you
A rebuild is still the same job today: carry over what already works, make the site something you can update yourself, and give customers a reason to come back. That is exactly what our Rebuild covers.
New brand · online store · paid ads
Bulldog Brewery LA — CoffeeDog®
Videos load from YouTube only when you press play. Ten more recipe videos on the Bulldog Brewery channel →
The problem
A homebrewing kit for coffee liqueur — a product in a category nobody had heard of, from two co-founders on a shoestring. It needed a brand people understood at a glance, packaging that explained itself, and a way to reach a small, scattered audience without a big ad budget.
What we did
Built the brand from scratch — bold, bright, a little playful — and carried it across the packaging, the Shopify store, printed collateral and a series of recipe video tutorials. Ran online contests and sponsored events (including a Churchill Downs race day) to attach good feelings to the name, then drove sales with targeted Google Ads, Facebook ads, local print and a discount programme.
What happened
Strong social interest and healthy first sales. Then sales slowed, and the reason was physical, not digital: the kit was heavy to ship and took too much shelf space in stores. The honest diagnosis led to the follow-on product, a lighter Vanilla & Coffee Extract Kit.
What it means for you
A website and ads can't fix a product or a price. If we think that's where your problem is, we'll say so before you spend money on a site — the same honesty is written into our promises.
Content site · search traffic
A. I. Hub — aihub.net
The problem
Years before AI was a household topic, good material about it was scattered and hard to find, and much of what ranked online was wrong. The goal: a site that regular people could read, that Google would find, built and promoted by one person in spare time.
What we did
Designed the logo, customised a WordPress theme, and after several rounds settled on a simple responsive two-column layout with a large feature slider, a green accent scheme and basic search optimisation. The real work was curation: research papers and lecture videos with substance and a point of view, promoted to the right communities.
What happened
Traffic grew with public interest in AI; a single post could reach around 30,000 views in a month. One young researcher's controversial theory drew wide attention because it appeared on A. I. Hub. The site ran from 2013 to 2016 — archived copies are still on the Wayback Machine.
What it means for you
Search traffic comes from pages Google can read and content people want — not from tricks. For a local business that means a correct English and Chinese page structure, a complete Google Business Profile and a menu or service list Google can index. Those are the fundamentals every build includes.
Want yours to be the next one here?
Twenty minutes, no obligation, in English or Cantonese — or in writing over WeChat if you prefer Mandarin.